Thursday, October 04, 2007

getty ads featuring alien people

warning: this is a rant.

getty images is the largest and most powerful stock agency in the world. they have something like 70 million images in their archive and annual revenues around 800 million dollars.

you'd think with all that at their fingertips, they could put out a decent ad?

i subscribe to a weekly "creativity" email with news about the advertising world and all that jazz. in todays email the first thing you notice is a getty images ad featuring an alien like woman (obviously photoshopped) and the words "The new - Search re-engineered"

what the heck? i don't get it.

so i click on the ad, and it directs me to the page below, featuring an alien looking dude (obviously photoshopped again) with the words "Search with more precision. Explode your thinking. Finding the right image just got a whole lot easier. Explore the possibilities."


what the heck? i still don't get it.

i clicked around for another minute trying to make sense of it all and find the catch line. nothing. not a thing.

i mean, this is stretching it, but maybe, just maybe, the photos are a play off of "explode your thinking" and that is supposed to be what someone looks like when your thinking is exploded...?

seriously, am i missing something here or is this the worst ad EVER? what do you think? please share...


Blogger Stephen Abbas said...

Ya, I don't really get it either, even with one eye being slightly bigger than the other. On the other hand thow, Have you watched that Sony Bravia; Play-doh Ad that is under the image. That Ad is pretty cool.

10/04/2007 11:25 PM  
Blogger Paige Kearin said...

They should hire you to do their advertising. You'd kick butt.

10/08/2007 9:37 PM  

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